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BEGIN:VEVENT
DTSTART:20140930T163000Z
DTEND:20140930T180000Z
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SUMMARY:Social Media Engagement Workshop
DESCRIPTION:The Power of Email Marketing: Featuring Social Media Engagement\n\n\n\nThis presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action. \n\nAt the heart of small business marketing are the campaigns that drive action   collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever   to the communication efforts of businesses and nonprofits everywhere\; and to the customer\, donor\, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. \n\n\n\nAttendees of this presentation will learn: \n\n  Campaigns in general: what is a campaign\, types of newsletters\n\n  What to write about in your newsletter or announcement and how to consider using images\n\n  Subject line best practices\, and when to send your newsletter\n\n  The importance of understanding how connected email and social media are they have to be done together. \n\n  What types of additional tools might be useful \n\nJoin us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types\, newsletters and announcements.\n\n\n\nIntended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge\, or to reinforce what it is they already know.
X-ALT-DESC;FMTTYPE=text/html:<strong><span style="font-family: arial\,sans-serif\;">The Power of Email Marketing: Featuring Social Media Engagement</span></strong><br />\n<br />\n<span style="font-family: arial\,sans-serif\;">This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action. </span><br />\n<span style="font-family: arial\,sans-serif\;">At the heart of small business marketing are the campaigns that drive action &ndash\; collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever &ndash\; to the communication efforts of businesses and nonprofits everywhere\; and to the customer\, donor\, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. </span><br />\n<br />\n<strong><span style="font-family: arial\,sans-serif\;">Attendees of this presentation will learn: </span></strong><br />\n<span style="font-family: arial\,sans-serif\;">&bull\; Campaigns in general: what is a campaign\, types of newsletters<br />\n&bull\; What to write about in your newsletter or announcement and how to consider using images<br />\n&bull\; Subject line best practices\, and when to send your newsletter<br />\n&bull\; The importance of understanding how connected email and social media are&hellip\;they have to be done <span style="letter-spacing: -0.15pt\;">together. </span><br />\n&bull\; What types of additional tools might be useful </span><br />\n<span style="font-family: arial\,sans-serif\;">Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types\, newsletters and announcements.</span><br />\n<br />\n<strong><span style="font-family: arial\,sans-serif\;"><span style="font-size: 9pt\;">Intended Audience:</span></span></strong><span style="font-family: arial\,sans-serif\;"><span style="font-size: 9pt\;"> The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge\, or to reinforce what it is they already know. </span></span><br />\n&nbsp\;
LOCATION:Community Room (1st Floor) 3015 Richmond Ave. Houston\, TX 77098
UID:e.1513.882
SEQUENCE:3
DTSTAMP:20260519T114043Z
URL:https://business.ghwcc.org/events/details/social-media-engagement-workshop-09-30-2014-882
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