Potter formed The Carrie Potter Group, LLC in 2006 to manage professional athletes with a focus on three key priorities: protect their earnings, invest for their future, and give back to the community. Her advisory business expanded its services and now offers financial planning and business consulting services to both small businesses and professional athletes.
The Houston community has become home to Carrie. She serves currently at the Board Chair for the Houston Area Women's Center and WISE Houston (Women in Sports & Events). In 2016, she was honored as a TEW Woman on the Move and in 2017 was part of the HBJ's 40 Under 40 Class.